INICIATIVA GASTRONÓMICA GERUNDENSE

This was the brainchild of the Hospitality Association of Girona. We needed to create a versatile logo that allowed us to play with fonts and arrangements to highlight elements without losing the original essence of their first campaign.

Previously, for the winter season, we created coolness with the use of marked lines giving dynamism and reminding us of the rivers in Girona. In the new design, we respected the font format of the winter version, which was appropriately sober like the season.

However, for summer, we wanted to create a bit of heat with a versatile logo. We researched textures, colors and smells that take us all back to the summer. The result was an explosion of color with floral motifs. It used a fresh and festive touch for the light and joy of the streets and people of Girona.